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Business & Accounting Directory >> News, Headlines >> 9 steps to making trade shows pay off | |||||
9 steps to making trade shows pay off
Trade shows are making a comeback from their post-9/11 lulls, with attendance growing again and booth sales on the rise. If, like many businesses in the recent past, you dialed down participation in industry conferences, now's a smart time to re-engage. Make sure the money and staff you invest in a show experience will pay off in stronger customer relationships and profitable sales leads.
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